One artisan in the show, Tatiana Stoppa of the Artedi label, expresses the beauty of working ecologically: “I love to give a new life to objects that would usually get thrown away, because I see in every piece the potential of a new beginning. It’s a very spontaneous process.”
Amano ceramic pendant
At ‘So Critical So Fashion’ you may share Stoppa’s creative thrills through different activities: you could participate in a professional photo shoot, complete with a personalised organic make-up session, accompanied by live performances by visual and musical artists, or make your own accessories or outfit in workshops and classes that teach you how to sew recycled materials into clothing, or how to create jewellery from recycled brass and copper.
Indeed, the eco-credentials and savoir-faire of all the brands here are impressive, and they have much to share. Cinzia Mauri of the Amano label explained to me how she makes her line sustainable: “The choice of the materials I pick is in full respect of the environment: the wood I select has a low environmental impact and is recycled, the prints use nontoxic dyes, just at the resins used for buttons and jewels have a zero emission. Besides the dyes I use also focus on diminishing the waste of water, which is usually a delicate issue during this process. Every step is monitored in accordance to eco-standards,” she says.
Amano bag
Surveying the myriad other eco-brands on display at the show, Mauri didn’t feel ‘threatened’ by the ‘competition’ the way that mainstream brands are when they discover which designs and materials their contemporaries are using. What’s more, she didn’t feel that the recently-implemented sustainability policies of better known brands, such as Gucci, would diminish niche brands like hers. On the contrary, she stated: “I’m glad to see that in the past few years also mainstream brands have discovered the importance of sustainability.”
All the textiles in the show are completely natural or recycled
Mauri’s attitude sums up the generally supportive, positive feeling in the eco-fashion world; a sharp contrast to
- See more at: http://eluxemagazine.com/fashion/milan-fashion-weeks-greener-side/#sthash.XEMVaTEu.dpuf
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